Equipment intelligence for gym operators
We've scaled billion-dollar platforms, built 100-person teams, and delivered $850M+ in measurable business impact. Now we're bringing that firepower to fitness.
We're a founding team with deep enterprise software experience across sales, engineering, and product. We've built and scaled teams at some of the biggest names in tech, and now we're applying those lessons to transform how gyms understand their equipment.
25+ years in enterprise software sales and go-to-market. Scaled a company from $100M to $700M ARR. Currently leading global GTM strategy at a major cloud provider.
22+ years building at scale. Built a 100+ person automation team from scratch. Delivered $150M in documented infrastructure savings. Currently driving enterprise AI strategy at a Fortune 500.
We bring enterprise sales and GTM expertise combined with automation, integration, and backend engineering. Together, we're solving a problem hiding in plain sight.
The fitness industry has $15B+ in cardio equipment deployed across 40,000+ gyms in the US alone. Yet operators have zero visibility into utilization. Equipment purchases, maintenance schedules, and floor layouts are based on gut feel, not data.
Meanwhile, IoT costs have dropped 80% in the last decade. Cloud infrastructure is cheaper than ever. The technology to monitor every machine in real-time finally pencils out at scale.
Our research shows the average gym can save $7,750+ annually per 25 machines through smarter equipment decisions. The ROI is immediate, the implementation is plug-and-play, and the market is ready.
Schedule a call to discuss a pilot program. No commitment, no pressure.
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